Creative Director, Brand · London
Recognised.
Remembered.
Ahead.
Creative Director with 20+ years building brands for BBC, ITV, NBC, the Olympics and emerging technology. I know what earns a brand recognition: standout identity, stories people relate to, quality content and the partnerships that endorse it. Every piece aligned to the strategy, always a step ahead of the market.
Selected clients
BBC · ITV · NBC · Disney · Eurosport · O2 · Discovery · Hallmark · Telemundo · TUI · Pinewood · BSV Association
Selected work
Latest
Neobridge
A brand built for people and for AI. A new identity system, brand prompts that keep LLM and generative output on brand, and a brand film crafted with AI workflow to launch it.
Brand film · AI workflow · Brand system · Brand prompts
Brand launch · Brand film · AI workflow
BSV Association
Brand launch and a brand film crafted with AI workflow. Human led, faster, on a tighter budget.
Broadcast identity
Eurosport Tokyo 2020
Olympic broadcast identity for Eurosport.
Titles · Graphics system
ITV News
Titles and on screen graphics package. Lambie Nairn.
Brand system
BBC Sounds
A brand system elevating BBC Sounds as a way into BBC content, endorsing the BBC masterbrand.
What I do
01
Strategic vision
Every creative decision traced back to the business strategy, so the story leadership tells is the one the market hears.
02
Storytelling
Stories that make a brand relatable, so people engage, care and come back.
03
Market standout
Identities, campaigns and content distinctive enough to be recognised, and good enough to be remembered.
04
Partnership & endorsement
Brands worth partnering with: collaborations, joint content and the credibility of keeping the right company.
05
Leading edge
AI enabled creative and new platforms, used with judgement, so the brand always looks ahead of its market.
How to work with me
Embedded creative leadership
A senior CD inside your team for a launch, a reset or a gap.
Brand transformation
From positioning to identity system to rollout.
AI creative pipeline
I design and set up the workflow, then hand your team the keys.